Framing is both a science and an art. It requires continued mastery of the science of cognition as well as the art of practically applying messaging strategies to open the dialogue for collective action and social change. It’s important to remember that we all have the ability to build public will and understanding about our specific issue through defining problems and identifying solutions in a collective way. Recently, we’ve begun offering “The Promise,” by sociologist C. Wright Mills (Chapter 1, from his classic 1959 work, The Sociological Imagination) as a recommended reading for study circle participants. We thought that our alumni would benefit from it too!
The Promise (Chapter One) edifies a broad sociological vision as a way of looking at the world and seeing the links between private issues and the public good. It encourages the reader to think about the significance of the larger societal context as a means to open the dialogue about endemic social issues.
Read it and let us know what you think!
Yndia Lorick-Wilmot, PhD